Lead the development of comprehensive, data-driven omnichannel strategic marketing plans on behalf of our clients for healthcare provider (HCP) and patient communications
Serve as a subject matter expert for marketing strategy, digital marketing and advertising, journey and segmentation strategies, messaging strategy, campaign orchestration across online/offline channels, including but not limited to Digital Display Advertising, email and CRM, video, social media, Search Engine Marketing, traditional media, sales enablement and others
Oversee omnichannel planning, tactical development, activation, ongoing measurement, and optimization
Collaborate cross-functionally (eg, account, creative, development, market intelligence, media, etc.), to ensure tactical execution supports business objectives
Analyze customer and Relevate Health data, ranging from quantitative studies to qualitative research to garner insights and provide unique perspectives to our customers’ business needs and objectives
Gather, synthesize, and serve as the subject matter expert on omnichannel and digital trends, industry and competitive dynamics, best practices, benchmarking, and customer insights
Develop and deliver high quality, compelling client presentations that utilize data visualization and storytelling in a manner the effectively pulls the story (insights) out of the data in a simple, and solutions-oriented manner
Provide strategic oversight and guidance for omnichannel initiatives, always ensuring client success is top-of-mind
Be always curious (yet action-oriented) with an aptitude to ask appropriate questions to find meaningful solutions that will drive meaningful results for our clients (both internal and external)
Manage key projects and workstreams as identified by manager to help further the Relevate Health value proposition
Support key pitches and business growth opportunities (both organic and new)
Manage multiple aspects of projects and multiple accounts at once, including defining to-do’s, tracking accountabilities, and proactively communicating status to clients and internal team, where applicable
Develop and optimize departmental and agency processes, when/where appropriate
Conduct external and internal workshops and training, when/where needed
Deliver on agency and client expectations with minimal support
Qualifications:
Bachelor’s Degree or equivalent experience (Business Administration, Marketing, Communications, or other related degree)
Minimum 3-5 years’ experience managing/executing on a variety of digital marketing efforts (eg, websites, digital media, SEM, Conversion Rate Optimization, Email Marketing/Marketing Automation, campaign orchestration and activation, etc.)
Preferred but not required, experience in pharmaceutical, medical device, health system, OTC marketing to healthcare providers (HCPs) and patients, eg, brand marketing, digital marketing, media, and others
Experience developing key insights from Google Analytics data and other platforms
Ability to create journey and touchpoint maps is a plus
Experience presenting information to clients and/or key stakeholders within an organization
Strong ability to create high-quality, client-facing stories from disparate data sources and cross-functional team findings
Agency and healthcare experience
Excellent written and oral communication skills and team management
Strong time management skills
Collaborative, proactive, and solutions oriented
Experience in client and team management in remote/hybrid environments
Initiative to respectfully drive change in quickly evolving space
Knowledge and focus on analytics and ROI
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