Senior Copywriter

Job Description

Job Summary:

The Senior Copywriter is responsible for the creation of engaging digital experiences and communications for healthcare and pharmaceutical clients.

This position will be support dAOR clients with a larger, lengthy, complex assignments

The candidate for this position must have a compelling portfolio that demonstrates strong conceptual thinking and smart copy solutions across digital platforms and print. The audiences include HCPs, health systems, patients, caregivers, and advocates.

Duties / Responsibilities

• Collaborate with strategists to craft a compelling and effective content strategy
• Become emersed in disease states, product and benefits, and market dynamics of the brand
• Generate, as needed, creative briefs for both campaigns and for individual projects
• Connect with target audiences by applying knowledge from behavioral research, journey maps, and data insights
• Write engaging and relevant copy that fulfills the brief’s objectives and client expectations
• Communicate complex topics in a clean, concise, and medically accurate manner
• Originate fresh, innovative concepts and transform them into effective copy content across multiple platforms and digital campaigns, including websites, other digital tactics, social media, and print materials
• Develop messaging consistent with brand guidelines, tone, and voice
• Brainstorm and problem-solve with Design/UX
• Present work with confidence and thoughtful rationale – clearly articulate copy decisions
• Drive engagement through relevant storytelling
• Display professionalism and accountability at every stage of the project
• Participate in discovery and content gap analysis

  Skills / Qualifications:

• Thinks creatively and strategically
• Demonstrates very strong conceptual skills
• Possesses strong verbal communication and presentation skills, able to articulate ideas in a clear manner and accept directional feedback
• Has proven understanding of digital marketing, content development, and user experience
• Demonstrates multi-tasking skills and ability adapt to shifting priorities
• Able to create time estimates for work on each project
• Operates as a team player
• Has a working knowledge of medical claim documentation and MLR processes

Education / Experience:

• Bachelor’s degree or equivalent, ideally in English, journalism, or related area of study.
• 4-5 years of copywriting experience
• Minimum 3 years within a fast-paced agency environment required
• Minimum 3 years writing for the PHARMACEUTICAL INDUSTRY -REQUIRED.