Senior Copywriter

  • Writing & Editing
  • Full-time Remote
  • 3 weeks ago
  • Work Remotely
  • Job Qualifications Bachelor
  • Job experience 4 to 6 Years
  • Job level Experienced

Job Description

Job Summary:

The Senior Copywriter is responsible for the creation of engaging digital experiences and communications for healthcare and pharmaceutical clients.

This position will be support dAOR clients with a larger, lengthy, complex assignments

The candidate for this position must have a compelling portfolio that demonstrates strong conceptual thinking and smart copy solutions across digital platforms and print. The audiences include HCPs, health systems, patients, caregivers, and advocates.

Duties / Responsibilities

  • Collaborate with strategists to craft a compelling and effective content strategy
  • Become emersed in disease states, product and benefits, and market dynamics of the brand
  • Generate, as needed, creative briefs for both campaigns and for individual projects
  • Connect with target audiences by applying knowledge from behavioral research, journey maps, and data insights
  • Write engaging and relevant copy that fulfills the brief’s objectives and client expectations
  • Communicate complex topics in a clean, concise, and medically accurate manner
  • Originate fresh, innovative concepts and transform them into effective copy content across multiple platforms and digital campaigns, including websites, other digital tactics, social media, and print materials
  • Develop messaging consistent with brand guidelines, tone, and voice
  • Brainstorm and problem-solve with Design/UX
  • Present work with confidence and thoughtful rationale – clearly articulate copy decisions
  • Drive engagement through relevant storytelling
  • Display professionalism and accountability at every stage of the project
  • Participate in discovery and content gap analysis

  Skills / Qualifications:

  • Thinks creatively and strategically
  • Demonstrates very strong conceptual skills
  • Possesses strong verbal communication and presentation skills, able to articulate ideas in a clear manner and accept directional feedback
  • Has proven understanding of digital marketing, content development, and user experience
  • Demonstrates multi-tasking skills and ability adapt to shifting priorities
  • Able to create time estimates for work on each project
  • Operates as a team player
  • Has a working knowledge of medical claim documentation and MLR processes

Education / Experience:

  • Bachelor’s degree or equivalent, ideally in English, journalism, or related area of study.
  • 4-5 years of copywriting experience
  • Minimum 3 years within a fast-paced agency environment required
  • Minimum 3 years writing for the PHARMACEUTICAL INDUSTRY -REQUIRED.
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